Tag Archives: The Media Briefing

Let’s go back to the 90’s…

A quick story (please bear with me here  friends…)

Imagine it is 1997

Back in 1997 I was running a small marketing team for a global B2B publishing company.

We were developing online versions of our print publications & starting to experiment further with e-mail marketing.

Web sites were very unsophisticated – tending to be little more than facsimile versions of our magazines. There was very little interaction with readers and we really treated the Internet just as a distribution channel rather than a great disruptor of business models.

We had little idea of the emerging advertising/sponsorship models. Pricing decisions were agreed without any science or bundled in with physical products. User data was rarely gathered or intelligently used.

Remind you of anything?

Let’s fast-forward to today. We have a new and fast growing development in media consumption. The mobile web.

With the increasing penetration of smartphones, tablets, eReaders, apps and mobile enabled websites, all the rules are changing again.

Media companies are facing the same challenges that they faced in the 90’s and I know from personal experience that many are going to be taken by surprise by the speed at which things are moving.

All too often significant decisions about mobile are being left to tech teams or rushed into as part of a ‘me too’ stampede to get a press release out about ‘our latest app’.

STOP. You need to spend some proper time setting your mobile strategy..

Rob Grimshaw, the Managing Director of the FT’s digital operations said recently that he expected 50% of the FT’s digital readers to access content via a mobile device within the next 2 years.

That’s a fundamental shift in consumption habits and really shows that the mobile web has arrived.

The commercial realities associated with this shift in consumption mean that everyone in media needs to be involved in mobile product development – tech; marketing; sales and content creators.

Set the right strategy. Right now.

On June 14th The Media Briefing will be holding our second major conference.

Mobile Media Strategies takes place at The King’s Fund in London’s West End and will hear from some of the most innovative companies in the mobile field.

Companies including: Thomson Reuters * BBC Magazines * Guardian News & Media * The Economist * Incisive Media * Telegraph Media Group * Screen Digest * comScore * Microsoft * YUDU Media * Bonnier * DK Books * BSkyB * ImpulsePay & MobileTech.

There’s a fantastic line up of attendees already confirmed (here’s a link to our advance delegate list) & we have limited places still available.

Register today

The mobile media marketplace is developing so quickly. There are huge opportunities for the companies that can stay ahead of the curve. Register for Mobile Media Strategies today and we’ll help you on your way.

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The Media Briefing nominated for 2 major awards

I was delighted to hear recently that our new company had been shortlisted for 2 major awards by the Association of Online Publishers in the UK.

It’s quite an achievement for a young, growing business like ours.

The awards we are nominated for are:

  • Patrick Smith – TheMediaBriefing’s Editor & Chief Analyst is shortlisted for Digital Editorial Individual 2011
  • Briefing Media – is shortlisted as Independent Digital Publisher of the Year

When you look at the shortlists and see that we’re up against representatives of AOL, Emap, Econsultancy, The Guardian, IPC, UBM & News International it really puts into perspective how far we’ve come in the last 12 months.

As we’ve built the business I have kept in mind some advice given at launch. Something I’d like to pass on.

I can’t remember who it from but I was told to make sure “to spend 95% of your time on content and relationships”. Everything else was likely to be a distraction.

That advice has proven to be invaluable and I’d like to thank all those who have worked with us along the way (you can see I’m already practising the acceptance speech…).

Looking forward to the dinner on 9th June & hearing how we get on.

Quick plug:

If you work for a media business and are looking at the opportunities for the mobile development of your brands you should come along to Mobile Media Strategies in London on the 14th June.

We have a fantastic line up of attendees already confirmed and it’s an area of crucial importance for all media firms. You really should come along – there are early-bird tickets available until May 20th.

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www.TheMediaBriefing.com – our first site launches next week

In my previous post I talked about a new company that I have co-founded with Neil Thackray called Briefing Media Ltd.

We aim to take a different approach to the business media industry.

An approach that combines many of the disciplines of traditional niche media publications with the latest semantic technology to aid the discovery of the very best third party content.

Marrying old and new media if you like.

The team are currently developing dedicated sites for six industry verticals, but our first covers the media industry itself and is due to launch next week.

It will be called TheMediaBriefing and if you work in any aspect of the media industry – B2B, Consumer Magazines, Newspapers, Radio, Digital Media, Mobile, Agencies, TV & Film or Finance – then please come and take a look.

Patrick Smith, our editor and lead media analyst, is currently refining the content and taxonomy for the site. He is also gathering up a faculty of experts from  the industry who will be providing exclusive interviews, video commentary and regular columns about what’s really going on in their businesses.

If you’ve got something to say about the strategic aspects of running a media business in today’s digital world we’d love to hear from you. Please e-mail: contributions@briefingmedia.com

Our site is not live yet but if you would like to register to see it first please leave your e-mail address in the box on the homepage and we’ll be in touch.

Much as I hate the concept, we will be launching in beta so if you spot a glitch or miss-classification please do let us know.

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