Unless you have been living under a rock for the last 18 months it cannot have escaped your attention that big changes are afoot in the media world. Changes that have been accelerated by the current recession but most of which would have been taking place anyway. Some traditional revenue lines are under significant pressure, business models require reinvention and technological developments are changing the way our customers both consume information and market their products and services.
Against this backdrop should we all put on a tin hat and hide under the nearest desk?
Instead of adopting the Private Frazer approach I strongly suggest that you get out there, meet your peers and learn from others in the industry. On this basis I would like to recommend 3 upcoming events – all of which I have had some involvement in.
This 2 day event is organised by my old division of Incisive Media in conjunction with Outsell. Last year it was one of my favourite events of the year and I wrote about some of the presentations I found particularly enlightening. For 2009 Laura and Lorna have again put together a great programme. Featuring speakers including:
- David Craig, Chief Strategy Officer, Thomson Reuters
- Juian Sambles, Head of Audience Development, Telegraph Media Group
- Robert Brown, Media Business Director, Exalead
- Ben Edwards, Exec VP, The Economist Group and Publisher of Economist.com
- Ashley Friedlein, CEO, EConsultancy
- Tim Weller, Group CEO, Incisive Media
- Neil Thackray, Thackray Media
- Nick Barnett, MD, Phorm
- Jonathan MacDonald, Senior Consultant, Mobile Marketing, OgilvyOne
- Graeme McCracken, COO, Reed Business Search
- Dame Wendy Hall, University of Southampton
… and many more influential speakers. Click on the title link above to see the full programme.
Entitled ‘Deal with the Now. Navigate the Future’ the SIPA Washington Conference looks set to be a cracker. While I have never been to a Washington conference I am the current chair of SIPA UK and sit on the main board of directors. This year I was asked to programme the online marketing track and am very much looking forward to attending. There’s a great line up over the 3 days including keynotes from:
- Jay Berkowitz, CEO of Ten Golden Rules of Internet Marketing
- Andrew Madden, Director of Strategic Partner Development, Google
- Jeff Pence, Farm Journal Media’s President of its television and newsletter businesses
- Mark Ragan, CEO, Ragan Communications
alongside track presentations from:
- Amy Africa, Eight by Eight
- Matt Bailey, SiteLogic Marketing
- Bill Barnes, Enquiro Search Solutions
- Bob Bly, Bly Copywriting
- Sean Brooks, TechTarget
- Kathlene Collins, Inside Higher Ed
- Nan Dawkins, Serengeti Communications
- Bill Dugan, The Pohly Company
- Sarah Rotman Epps, Forrester Research
- William Fridrich, Wm Fridrich Design
- Herndon Hasty, Range Online Media
- Craig Huey, Creative Direct Marketing Group
- Greg Jarboe, SEO-PR
- Mark Johnson, Copywriter
- Robert Lerose, Lerose Copywriting
- Sandra Niehaus, Closed Loop Marketing
- Don Nicholas, Mequoda Group
- Alan Rosenspan, A.Rosenspan & Associates
- Jim Tucker, Integrating Marketing Technology
- David Yale, Controlbeaters
and many more over the course of the 3 days.
I finish my tenure as chair of SIPA UK at the end of June and am delighted to hand over to Nick Laight of Canonbury Publishing. Nick’s first job will be to chair the SIPA UK Annual Congress and he has already been working hard to put together a great programme.
One of the sessions I am particularly looking forward to attending is a keynote presentation by Bill Bonner of Agora Publications Inc. Bill’s presentation is entitled “A perfect swarm: total integration marketing” and from what I understand it will outline the concept of combining marketing and editorial pieces to come out incredibly fast in response to topical events in the markets publishers serve. The aim is that within 2 hours of a story breaking pieces are published and marketing promotions are in the hands of prospects – both increasing the topicality and response rates of the promotion and ensuring that the publisher receives the full SEO benefits of their efforts. I can’t wait to hear it.
With roundtables, discussion forums, and tracks on marketing, publishing and content the SIPA UK Congress is without doubt my favourite of the year. Full details are on the link above.