Monthly Archives: February 2009

Thomson Reuters results – singing from the same hymn sheet

Another day; another set of results. This time the Q4 results from Thomson Reuters which seem to be pretty robust.

You can listen to Tom Glocer on his investor call here but I wanted to highlight a couple of very similar comments to those heard in the Reed Elsevier call the other day (not direct quotes).

  • Thomson Reuters strategy remains to provide must have content and services on a subscription basis
  • Information that fits into the workflow of our customers is not a discretionary purchase
  • While renewals conversations with financial services customers can be difficult at the moment our sales teams have lots of tools in our toolchest that allow the end users to reduce costs and automate processes allowing lower headcounts in those organisations
  • We continue to invest at a time when others are cutting back – the new Westlaw platform is described on the call as a ‘game changer’ for legal information

Worth a listen.

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Knowledge driven solutions – the growth sector of business media?

354644527_356eea99742In my last post I had a look at Reed Elsevier’s results presentation and suggested that the real growth area of business media was in building tools and workflow solutions for customers. It is an area that a lot of B2B media companies highlight as part of their strategy and an area that I was working to develop with Incisive Media before I left the company.

Whilst you will hear plenty of senior publishing figures talk about ’embedding their products in their customer’s workflow’ & ensuring that they are providing resilient ‘must-have’ information; in my experience very few of the people working in business media have much of an idea of what this involves. 

I do not claim to be an expert on the subject but my interest was really piqued at an e-Publishing innovation forum which my division organised in May 2008.

One of our presenters, Josh Bottomley, MD of LexisNexis, explained how his company had evolved from providing information in print; to print and online; to print, online and knowledge driven solutions. Josh showed several examples of how these products were developed and the commercial results in terms of subscription fees which could be charged and renewal rates that were achieved when you get these products right.

One example I remember him using was for the process of residential conveyancing. He showed a flowchart of what was involved for a solicitor undertaking this task on behalf of a client. The flowchart mapped all of the forms that needed completing, in what order and with the relevant points where they had to go outside the firm for relevant bits of information – land registry searches etc. A lot of these tasks were relatively menial but time consuming and each was being carried out in a fairly regimented fashion over and over again. By spending time with solicitors to map this process LexisNexis could start to look at ways in which they could automate and speed up the tasks.

Josh explained that the process was very much an iterative one. Researchers sat with clients to watch and document all the tasks they undertook. These were then presented back to the research participants in a flowchart to check that nothing had been missed. The agreed flowchart was then used as the basis for creating a technology driven solution – ideally embedding some of the proprietary data that LexisNexis already held – that could be presented back to the client on a subscription basis.

The aim was to create a product that sat on the desktop of their community. A product where it was easy to demonstrate the ROI of their spend. A product that their community couldn’t do without – real ‘must-have’ information.

Josh was at pains to point out that just producing a fantastic product didn’t guarantee its implementation. A large part of LexisNexis’ job was to push the concept of behavioural change within the end-user organisations. However, when they worked, these knowledge driven solutions were incredibly successful.

It was interesting that Sir Crispin Davis highlighted this area as a real focus of investment at Reed Elsevier in his results presentation – specifically mentioning a research performance visualiser for academic institutions and a tool for the health service that allowed easy ranking and trend information for the performance of their staff.

I believe knowledge driven solutions may well be a phrase you hear a lot more about once business media companies are able to come up for air. As news distribution, recruitment and advertising models struggle to grow – even in buoyant markets – the search is on for an area of reinvention.

Subscription based workflow products could be the solution.

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Listening to the Reed Elsevier results presentation

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Over my years in business publishing I have always loved monitoring the reporting season for publicly quoted media companies. You gain an enormous amount of insight into the broader trends in the industry & it gives a much better perspective into the general market conditions – away from your particular coal face.

Today, one of the largest business media companies – Reed Elsevier – announced its results and Sir Crispin Davis, their outgoing CEO gave his commentary on the numbers. For anyone involved in business media it’s worth a listen.

Reed Elsevier is obviously a robust and well managed company. Their results today, and the reaction of their share price to those results, clearly show that Reed is a lot more resilient to market conditions than other business media organisations.

Why is this? 

Sure, they have scale & a depth of resources but ultimately they are serving many markets that other publishers also try to serve – the legal sector, pharma, insurance etc. It’s just that they are serving these communities in a very different way.

The vast majority of Reed Elsevier’s revenues and profits do not come from a ‘buyer meets seller’ introduction service that a lot of publishers cling to. Instead they are providing valuable data and workflow solutions that help their customers do their jobs better, more efficiently, with more transparency and faster. 

This is the growth sector of business media. This is the reason that Reed Elsevier have been trying to sell RBI. And this is the reason why they have announced today that they are taking £100m of costs out of the RBI business between now and 2011 in further preparation for a sale.

I wouldn’t be surprised if next time the sale comes around Reed Exhibitions aren’t added to the pot.

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